ASHVAM LEARNING PRIVATE LIMITED

1. Introduction to Digital Marketing (Beginner Level) +

1.1 Understanding Digital Marketing (40 Mins)
- Definition of Digital Marketing
- Importance of Digital Marketing in today's business environment
- Differences between traditional and digital marketing
- Key components of digital marketing
1.2 Digital Marketing Channels (1 Hour)
- Overview of digital marketing channels
- Website & Blog Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Advertising (PPC)
- Content Marketing
1.3 Digital Marketing Landscape (30 Mins)
- Growth of the digital marketing industry
- Key trends in digital marketing
- The role of mobile and e-commerce in digital marketing
1.4 Basics of Digital Marketing Strategy (45 Mins)
- Introduction to marketing funnels
- Setting digital marketing goals
- Understanding your target audience
- Introduction to ROI in digital marketing

2. Website & Content Marketing (Beginner to Intermediate) +

2.1 Website Basics for Digital Marketing (1 Hour)
- Importance of a website in digital marketing
- Basic elements of a high-converting website
- Creating landing pages that drive conversions
2.2 Content Marketing Fundamentals (1 Hour)
- The role of content in digital marketing
- Types of content: blogs, videos, infographics, podcasts, etc.
- Content planning and strategy
- Understanding the buyer's journey and content mapping
2.3 SEO Basics for Content (1 Hour)
- Introduction to Search Engine Optimization (SEO)
- Keyword research: Tools and techniques
- On-page SEO: Optimizing content for search engines
- Off-page SEO: Building backlinks and improving authority

3. Social Media Marketing (Intermediate Level) +

3.1 Introduction to Social Media Platforms (1 Hour)
- Overview of major social media platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.
- Understanding platform-specific audiences
- Developing a social media strategy for different platforms
3.2 Social Media Marketing Strategy (1 Hour)
- Setting clear objectives and KPIs for social media campaigns
- Content planning and scheduling for social media
- Building an engaging social media presence
- Community management and customer engagement
3.3 Social Media Advertising (8 Hours)
- Facebook Ads: Setting up campaigns, targeting, and budget management
- Instagram Ads: Creating visually appealing ads
- LinkedIn Ads: Targeting professionals and B2B campaigns
- Twitter Ads and sponsored posts
- Social media retargeting and remarketing strategies
3.4 Social Media Analytics (3 Hours)
- Tools for tracking social media performance (e.g., Google Analytics, Facebook Insights)
- Key metrics to measure success: engagement rate, impressions, reach, etc.
- Adjusting strategies based on analytics

4. Search Engine Optimization (SEO) (Intermediate to Advanced) +

4.1 Advanced Keyword Research & Strategy (3 Hours)
- Using advanced keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.)
- Long-tail vs. short-tail keywords
- Competitive keyword analysis
4.2 On-Page SEO Techniques (2 Hours)
- Optimizing title tags, meta descriptions, headers, and URLs
- Importance of schema markup
- Internal linking strategies
- Image optimization for SEO
4.3 Off-Page SEO & Link Building (2 Hours)
- The importance of backlinks in SEO
- Ethical link-building techniques (Guest blogging, outreach, etc.)
- Social signals and their impact on SEO
4.4 Technical SEO (1 Hour)
- Site speed and mobile optimization
- Crawlability and indexability
- XML sitemaps and robots.txt files
- Fixing 404 errors and broken links
4.5 Local SEO (1 Hour)
- Optimizing for local search
- Google My Business setup and optimization
- Citation building for local businesses
- Reviews and reputation management

5. Pay-Per-Click Advertising (PPC) (Intermediate to Advanced) +

5.1 Introduction to PPC Advertising (1 Hour)
- What is PPC and how does it work?
- Google Ads: Search, Display, Shopping, and YouTube Ads
- Key metrics in PPC: CPC, CPM, CPA, CTR, etc.
- Setting up a Google Ads account
5.2 Campaign Structure & Setup (1 Hour)
- Understanding Google Ads account structure: Campaigns, Ad Groups, Ads
- Defining campaign objectives and goals
- Audience targeting and segmentation
- Keyword match types and bidding strategies
5.3 Advanced Google Ads Techniques (1 Hour)
- Optimizing Ad Rank and Quality Score
- Writing compelling ad copy that converts using ad extensions effectively
- Dynamic search ads and remarketing

6. Email Marketing (Intermediate to Advanced) +

6.1 Introduction to Email Marketing (1 Hour)
- Benefits and challenges of email marketing
- Types of email campaigns: Newsletters, transactional emails, promotional emails, etc.
- Understanding email lists and segmentation
6.2 Building an Email List (1 Hour)
- Strategies for growing your email list ethically
- Email list segmentation and personalization
- Legal considerations: GDPR, CAN-SPAM Act
6.3 Email Campaign Design and Automation (2 Hours)
- Designing effective email templates
- A/B testing subject lines and email content
- Setting up email automation (Welcome emails, nurture sequences, etc.)
- Drip campaigns and behavioral triggers
6.4 Advanced Email Marketing Strategies (1 Hour)
- Dynamic content and personalization in emails
- Optimizing email campaigns for mobile
- Analyzing and improving email deliverability
- Advanced metrics: Open rate, click-through rate, conversion rate

7. Analytics and Data-Driven Marketing (Advanced Level) +

7.1 Introduction to Digital Marketing Analytics (1 Hour)
- Importance of data in digital marketing
- Key performance indicators (KPIs) for different marketing channels
- Understanding Google Analytics and other analytics tools
7.2 Setting Up and Using Google Analytics (1 Hour)
- Setting up Google Analytics for your website
- Understanding traffic sources and audience behavior
- Tracking conversions and goals in Google Analytics
- Creating custom reports and dashboards
7.3 Data-Driven Marketing Strategies (1 Hour)
- Using data to optimize digital marketing campaigns
- Customer lifetime value (CLV) and return on investment (ROI) analysis
- Segmentation and targeting based on data insights
- Predictive analytics in marketing

8. Advanced Digital Marketing Strategies and Trends (Advanced Level) +

8.1 Emerging Trends in Digital Marketing (1 Hour)
- Artificial intelligence (AI) and machine learning in marketing
- Voice search optimization
- Video marketing and live streaming
- Chatbots and conversational marketing
8.2 Advanced Digital Marketing Strategies (1 Hour)
- Omnichannel marketing and integration
- Influencer marketing and partnerships
- Affiliate marketing
- Customer retention strategies and loyalty programs
8.3 Building a Comprehensive Digital Marketing Plan (1 Hour)
- Integrating various digital marketing channels
- Creating and executing cross-channel campaigns
- Measuring overall marketing success and adjusting strategies

Digital Marketing Course